Privacy policy

BEND REALITY LAB™ (The House Of Style Monk)("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information, and describes your rights under applicable laws including India's DPDP Act, GDPR, and CCPA/CPRA.

*1. Data Controller
BEND REALITY LAB™
Operated by: The House of Style Monk 
GSTIN: 07AMUPR1283L1Z9
Registered Address: RZ-11/214, G/F Block, Pole-57, Sagarpur, New Delhi  110045, India
Email: care@bendrealitylab.com
WhatsApp: +91 9093396551

**2. Information We Collect**
- Identity data: name
- Contact data: email, phone number, billing and shipping address
- Financial data: payment information (via third-party processors)
- Transaction data: order history
- Technical data: device, browser, IP address, browsing behavior

We do not knowingly collect data from children under 16.

3. How We Use Your Information (and Legal Basis)
- Process and fulfill orders — Contract performance
- Deliver products and provide support — Contract performance
- Send order updates — Contract performance / legal obligation
- Improve website and services — Legitimate interests
- Send promotional communications — Consent (opt-in only)
- Comply with legal obligations — Legal obligation

4. Data Retention
- Order/transaction data: kept for the business relationship plus up to 7 years (or as required by law)
- Marketing data: kept until you unsubscribe or withdraw consent
- Technical/browsing data: kept per our Cookie Policy

5. Payment Security
Payments are processed via secure, PCI-DSS compliant third-party providers. We do not store full card details.

6. Sharing of Information
We do not sell personal information for money. We may share it with:
- Payment processors
- Shipping providers
- Website/analytics service providers
- Legal authorities when required
- A successor in a merger or sale of assets

7. International Data Transfers
Where data is transferred outside India, the EEA/UK, or your home country, we use appropriate safeguards (e.g., Standard Contractual Clauses, adequacy decisions).

8. Cookies
We use necessary, analytics, and (with consent) marketing cookies. You can manage preferences via our cookie tool or browser settings.

9. Your Privacy Rights

*India (Digital Personal Data Protection Act, 2023):* You have the right to obtain a summary of your personal data and processing activities, request correction and erasure of your personal data, nominate another individual to exercise your rights in the event of death or incapacity, and seek grievance redressal with us before approaching the Data Protection Board of India.

*GDPR (EEA/UK residents):* right to access, correct, erase, restrict, object, port your data, withdraw consent, and complain to a supervisory authority.

*CCPA/CPRA (California residents):* right to know, access, correct, delete, opt out of sale/sharing, limit use of sensitive data, and non-discrimination.

How to exercise:

Email care@bendrealitylab.com or WhatsApp +91 9093396551. We respond within 30 days (DPDP/GDPR) or 45 days (CCPA).

*10. Data Security
We use reasonable technical and organizational measures, but no method of transmission is 100% secure.

11. Changes to This Policy
We may update this policy; the "Last Updated" date will reflect changes.

12. Grievance Officer (India)**
In accordance with the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000:

Priya Deb

Email: care@bendrealitylab.com
WhatsApp: +91 9093396551
Address: RZ-11/214, G/F Block, Pole-57, Sagarpur, New Delhi, Delhi - 110045, India

Any complaints regarding processing of your personal data may be addressed to the Grievance Officer, who will acknowledge and resolve within 30 days.

13. Manufacturer Information
Manufacturer: Prague International

14. Contact Us
Email: care@bendrealitylab.com
WhatsApp: +91 9093396551